Das große Ziel: ein kleines Haus

No other form of housing is as popular, as abundant, and yet as controversial as the­ single-family home. Instrumentalized in the pursuit of conservative political goals under the Adenauer governments, the format became a central component of urban planning concepts, providing an increasingly technologized living space that encouraged stereotypical gender roles and patriarchal, heteronormative family ideals. At the same time, the ­ single-family home was depicted as a perfect living space in the media. Drawing on the accessible and vivid "Homestories" featured in the Schöner Wohnen magazine, Das große Ziel: ein kleines Haus investigates the conditions behind the success of the single-family home and takes a critical look at its popularity during Germanys postwar economic recovery. - Offers a critical analysis of the single-family home boom in West Germany during the 1960s and 70s Explores the media representation of singlefamily homes as the ideal living arrangement Includes background information on the popular home and lifestyle magazine Schöner Wohnen